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Vietnam Retail Trade Statistics

Retail sales of goods and consumer services revenue data from GSO.

Key Indicators

CodeIndicatorFrequency
GSO_RETAIL_MRetail sales (current prices)Monthly
GSO_RETAIL_M_GRRetail growth (y-o-y)Monthly
GSO_SERVICES_MConsumer services revenueMonthly

Retail Structure (2023)

CategoryShareGrowth
Merchandise retail78.5%+8.4%
Accommodation & food11.2%+15.2%
Tourism services2.8%+28.4%
Other services7.5%+7.8%
Total100%+9.6%

Key Metrics (2023)

MetricValue
Total retail (VND trillion)6,231
Growth rate+9.6%
Per capita spending (VND million)62.3

Monthly Pattern

Retail sales typically peak in:

  • Lunar New Year (January/February)
  • September (Back to school)
  • December (Year-end)

Consumer Trends

E-commerce growing at 25%+ annually, reshaping retail landscape.